Overcoming Social Media & Mobile Uncertainty in Pharma
With the impending necessity of adding social media and mobile outreach to every organization’s marketing strategy, the pharmaceutical industry is still tentative in this area. In an industry crawling...
View ArticleThe Trick to Demonstrating ROI in Multichannel Marketing
With so many channels in today’s marketing campaigns, it’s easy to find yourself stuffed with too many numbers, too much feedback, and too many ever-changing variables to accurately analyze all the...
View ArticlePhysician App Development without Digital Agency Input
When a company thinks about creating a mobile app, the first step is often to hire a digital agency to give input and potentially help build the app itself. But increasingly, physicians are looking to...
View ArticleInsights Into the Multi-Screen World (for Pharma)
Google released a study this week – “The New Multi-Screen World: Understanding Cross Platform Consumer Behavior” and the key insight is that 90% of people move between devices to accomplish a goal. So...
View ArticleTrack Report from Digital Pharma East – Hear From an Insider!
TRACK A: Leveraging Social Networks in Pharma Marketing Alliance Health’s Stead Burwell presented an interesting look at patient communities. With over 50 social networks and 1.5 million registered...
View ArticleDMD & Boehringer Ingelheim Provide Bold New Workshops at Digital Pharma East
Exl’s 6th Annual Digital Pharma East conference kicked-off with an interactive workshop focused on building a “power team” to coordinate your company’s digital marketing efforts. Facilitated by...
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Pixels and Pills Shares Digital Pharma East Thrills
Special thanks to Michael Spitz (@SpitzStrategy) at Pixel and Pills for sharing his experiences onsite at the 6th Digital Pharma East. On behalf of the entire Pixels and Pills blog crew, we were...
View ArticleMobile Day Recap: Digital Pharma West
By Seth Painter, Contributing Writer, PharmaLeaders.com Mobile Day kicked off Digital Pharma West and was chaired by AstraZeneca’s Jenny Streets. Jenny set the stage with some interesting commentary on...
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Multichannel CLM at Digital Pharma East in Philadelphia
Agnitio, the leading closed-loop marketing (CLM) company for the life sciences industries, and an innovator in pull marketing will be demonstrating its advanced CLM products at Digital Pharma East in...
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Agnitio’s Digital Academy Series: Digital Sales
We invite you to download the latest article from Agnitio’s “Digital Academy” that explores Digital Sales. There’s a lot of focus on digital marketing & sales these days. And, as with any new...
View ArticleContemporary Pricing Strategies When Selling to ACOs
Long gone are the days when pricing strategies when selling to ACOs were incentive-based. The fee-for-service strategy provided care givers the zeal to perform as the more they served the more they...
View ArticleHow Digital Can Liberate Pharma Sales
The digital revolution has forever changed sales and marketing for the pharmaceutical industry. Not so long ago the universal means of communication was a face-to-face meeting using a paper detail aid....
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Closed-Loop Marketing: Is Pharma Really Closing the Loop?
By Jeff Gaus Closed-Loop Marketing is one of the largest opportunities for pharma marketers. I use the word “opportunity” intentionally because I don’t feel that pharma is taking full advantage. (Full...
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What ROI Isn’t Telling You About Your Marketing
By Chris Neuner, Executive Vice President, Sales and Account Management, QualityHealth It struck me at a recent conference. For every presentation about a marketing program, the proof of the pudding...
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How Do You Quantify Your Healthcare Marketing?
If you’re reading this, your employer is likely reacting to the new marketplace post-ACA, with incredible shifts in the way it does business: reimbursements are shrinking, margins are getting tighter,...
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The Freakonomics Approach to Hospital Marketing
Guest Blog by Alex Panagiotopoulos, Account Executive at Hale Advisors It’s time for healthcare organizations to use data to devastate the old way of doing marketing. According to Freakonomics authors...
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