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Pixels and Pills Shares Digital Pharma East Thrills
Special thanks to Michael Spitz (@SpitzStrategy) at Pixel and Pills for sharing his experiences onsite at the 6th Digital Pharma East. On behalf of the entire Pixels and Pills blog crew, we were...
View ArticleMobile Day Recap: Digital Pharma West
By Seth Painter, Contributing Writer, PharmaLeaders.com Mobile Day kicked off Digital Pharma West and was chaired by AstraZeneca’s Jenny Streets. Jenny set the stage with some interesting commentary on...
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Multichannel CLM at Digital Pharma East in Philadelphia
Agnitio, the leading closed-loop marketing (CLM) company for the life sciences industries, and an innovator in pull marketing will be demonstrating its advanced CLM products at Digital Pharma East in...
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Agnitio’s Digital Academy Series: Digital Sales
We invite you to download the latest article from Agnitio’s “Digital Academy” that explores Digital Sales. There’s a lot of focus on digital marketing & sales these days. And, as with any new...
View ArticleContemporary Pricing Strategies When Selling to ACOs
Long gone are the days when pricing strategies when selling to ACOs were incentive-based. The fee-for-service strategy provided care givers the zeal to perform as the more they served the more they...
View ArticleHow Digital Can Liberate Pharma Sales
The digital revolution has forever changed sales and marketing for the pharmaceutical industry. Not so long ago the universal means of communication was a face-to-face meeting using a paper detail aid....
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Closed-Loop Marketing: Is Pharma Really Closing the Loop?
By Jeff Gaus Closed-Loop Marketing is one of the largest opportunities for pharma marketers. I use the word “opportunity” intentionally because I don’t feel that pharma is taking full advantage. (Full...
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What ROI Isn’t Telling You About Your Marketing
By Chris Neuner, Executive Vice President, Sales and Account Management, QualityHealth It struck me at a recent conference. For every presentation about a marketing program, the proof of the pudding...
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How Do You Quantify Your Healthcare Marketing?
If you’re reading this, your employer is likely reacting to the new marketplace post-ACA, with incredible shifts in the way it does business: reimbursements are shrinking, margins are getting tighter,...
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The Freakonomics Approach to Hospital Marketing
Guest Blog by Alex Panagiotopoulos, Account Executive at Hale Advisors It’s time for healthcare organizations to use data to devastate the old way of doing marketing. According to Freakonomics authors...
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